It wasn’t supposed to be inflammatory, states Jon Mandel with deadly severity, as we take a seat for a drink in the midtown New York steakhouse he chose for our interview.
But almost without missing a beat the plain-speaking New Yorker sets out his position: Look, it’s one thing if you steal $10m from a customer but it’s another thing if you kill the brand in the process because you give it bad media.
About 14 months ago the previous CEO of GroupM company Mediacom in the USA got up on a stage in front of an audience of online marketers at an ANA occasion in Hollywood, Florida, and turned the world of media firms on its head.
His accusations about companies requiring refunds from media owners understood in this market as value banks began a chain of occasions that would complete in ex-FBI investigators being contacted to investigate the degree of the concern.
In spite of allegations from former associates he has efficiently ruined rely on the marketing world, it is clear Mandel is unrepentant about letting the cat from the bag.
Speaking a market secret.
His comments have made him one of the least popular people in the marketing world, and Mandel acknowledges he has consequently gotten legal letters from his previous employer WPP, in spite of having actually departed Mediacom in 2006.
Mandel mentions he never called names or pointed the finger at any one business or agency. Rather he preserves all he was doing was just speaking up about something that had actually been an industry-wide open secret for a variety of years.
I was the 4th man that stood up there and presented to these individuals (on openness), says Mandel, who more than a year after the occasion seems really amazed about the effect of his comments.
I have never ever seen a space react like that, he describes. I suggest, when I do a presentation I’m quite fucking proficient at reading the space, and typically you do this at a conference and you see individuals on their computer or answering their e-mail or doing Facebook, or whatever.
It was within, I’d state, 3 slides that there was jaws down and mouths agape and I was like can I get some back and forth or, you know, a laugh at some of the jokes? It was like someone had actually passed away in the room.
Mandel had actually mentioned the giant pink elephant in the space, and for the American marketing scene, when seen, there was no unseeing it.
The whistleblower on kickbacks.
The response to his comments was both quick and instant, as it stimulated a nationwide transparency conversation throughout what is possibly the most influential marketing market worldwide. To know more about this topic visit public relations for law firms.